ElectricLandscape was established in 2006 by Rod Bird. Rod has produced hundreds of photographs since 1980, initially with 'wet chemistry' in the darkroom but also, since 2001, using digital cameras, inkjet printers, and many different variants of Photoshop.
He’s walked thousands of miles in the Chilterns and his native Wales, and has been a regular visitor to Iceland since the mid 1980’s. Here’s how Rod explains the idea:
“I enjoy photography in all its forms, but particularly the landscape, in exotic places and increasingly here on my doorstep. I’ve been doing it for ages and I can’t describe just how satisfying it is to produce a really classy print that shows a place in just the way I saw it. I want others to share that sense of achievement, but I meet people who are frustrated because they’re unable to do so. They’ve spent a lot of money on a good digital camera but they feel disappointed by the results they get. The adverts finally get to them so soon they start to assume that the solution is to buy an even better camera, which eventually just increases their frustration. The relentless selling of new kit, the multitude of features within it, and the incomprehensible style of the instruction manuals make it hard to learn how to use it properly – and in particular hide the need to have a good, simple way of approaching things, in other words a workflow. If I’m honest I think that over the years I’ve made just about all the mistakes possible, so I’ve developed a set of simple workflows that take you right from composing the picture to hanging it on the wall. I realise that not everyone's as passionate about landscapes as I am, so I've adapted the course content to apply to all types of photography”.
You’ll benefit from an ElectricLandscape course if you’re in one or more of these categories:
- You’ve got a good digital camera and want to use it properly to get great results
- You’d like a really satisfying few days getting to grips with digital photography
- You’re moving from film to digital
- You’ve tried using Photoshop or Elements but would like some help
- You want to learn to use your camera and/or Photoshop/Elements in an efficient, structured way
- You’re sometimes lucky with your digital photos, but sometimes not
There are several companies who offer excellent photography courses, where you'll go to nice places and be coached to take good photos. There are companies who'll teach digital manipulation efficiently, in the classroom. And there are companies who'll show you how to mount and frame your photos.
But only ElectricLandscape will guide you through the whole picture-making sequence, from start to end.